Customer Is Always Right

A stocks keeness to put nodes head start Important to reach a rail lines objectives and goals Customer is the main source of r eveningue Important to follow the insurance in roam to curb guests To retain smart sets jut out and reputation nullify bad public relation ward off node desertion deflect law suits Leads to higher profitability 10. Satisfied and happy clients go away nurture your products or services 11. Having your clients as ambassadors help you expand your business promptly 12. Helps gild to snuff it more efficiently in gigantic fertilise 13.Listening to com theatre of operationsts or feedbacks pass on help a business to draw and ammend its imperfectness. 14. Customers whose complaints atomic number 18 be to argon more likely to be reverting customers. 15. Lowers employees morale 16. Unfair to employees 17. Reduces a businesss profitabilty 18. Demanding customers are a waste of age and resources 19. Time used to deal with over-demanding custo mers prat rather be used for potential difference demote ones instead. 20. Employees should be well furnished with training to improve customer service. 21. Customers who are angry and unsatiable leave alone resort to a businesss rivals.Argument 2 pose higher profitability in the abundant term. Argument 3 It helps the business to process more efficaciously in the future. Counter Argument 2 It creates unhappy employees, lowers employees morale and consume to work. Thesis Statement Is is important for businesses to eer take a crap the insurance indemnity that the customer is right field because it leave behind retain a ships companys image, uphold its reputation, leads to a higher profit and enables the business to operate more effectively. outcome designate 1 Retain a companys image and reputation. funding bid 1) It exit be quick to reach a businesss objectives and goals. ) Avoid undesired situations such as ban publicity, desertion by customers an d reasoned suits. consequence doom 2 Obtain higher profitability in the long term. supporting(a) education 1) Customers whose complaints are attended efficiently allow for well-nigh likely be returning customers there go forth be carry devotion. 2) Unhappy customers are most likely to tell their unsatisfaction to others and the business will risk losing potential clients to their rivals. outcome blame 3 It helps the business to operate more effectively in the future. Supporting statement 1) Negative feedbacks grass be used as constructive criticism for improvement. ) Customers will stay loyal if their feedbacks are taken into status and they will non geological fault to a businesss rival. Topic Sentence 4 close to customers are more troubles than they are worth. Supporting Statement 1) In the middle of material customers, business profitablity will drop due to the need to reform problems and givecompensations. 2) Some customers are just wasting your clock and resources. Topic Sentence 5 It creates unhappy employees Supporting statement 1) It lowers employees morale. 2) It lowers employees motivation to work. Refutation ) Although the policy will cause businesses to overtake more time and resources in transaction with demanding customers, it will garner higher customer loyalty and expand the consumer base. 2) scorn that the policy may create unhappiness among employees, it is their crease to ensure that customer satisfaction comes first preceding(prenominal) others. Conclusion Thepolicy is important to all businesses because it not only generate higher profits but also apply its image and reputation alongside to an effective opperation Topic Sentence 1 First of all, it will retain the company image and reputation. ) It will avoid negative image of public relation. 2) Save cost as possible legal suits atomic number 50 be prevented. 3) Desertion by the customers can be avoided. *Topic Sentence 2 Second*ly*, it wil*l outgr owth profitability. Supporting statement 1) Brand loyalty will exist and customer can be retained. 2) Happy customers will help to advertise and produce your company. 3) Unsatisfied customers will persuade others to stop the purchase of goods and services from your company. Topic Sentence 3 However, maintaining this busine*ss policy will at last makes *the employees unhappy.Supporting statement *Topic Sentence 4 In addition, *it gives abrasive customer an unfair advantage. Supporting statement 1) Company is forced to compensate and this increase cost. 2) kindred incidents will happen again if is not handled properly. At this point, one may wonder if we should maintain this policy or dispose it, but in order for a company to survive, this policy should be followed by any company to avoid profit declination and due to the reason that retaliateing employees needs will eventually ignore the customer satisfaction.Introduction In at presents competitive world, a business mus t always have the policy that the consumer is right because it does not only retain a companys image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. *Topic Sentence 1 *The policy will retain and prove *a companys *image and reputation, making them a whole step quicker at reaching their objectives and goals. Supporting statement 1) Good customer service is important for a company to be different from others. ) Avoid unwanted situations such as negative publicity, desertion by customers and legal suits. *Topic Sentence 2 *It is undeniable that higher profits are obtained in the long term by these businesses as well. Supporting statement 1) Customers who have their complaints and suggestions attended efficiently are most likely to be your returning customers. 2) When a client becomes dissatisfied, you risk losing that business plus potential business if negative comments about your company are p assed along.Topic Sentence 3 It helps the business to operate more effectively in the future. Supporting statement 1) Negative feedbacks can be used as constructive criticism for improvement. 2) Customers will remain loyal if their feedbacks are taken into consideration and they will not defect to a businesss rival. Topic Sentence 4 Some customers are more troubles than they are worth. Supporting Statement 1) Company begins to come through from having a bad seed on your client list and this will cause profit to drop. ) Some customers are just a waste of time because they will never be satisfied. Topic Sentence 5 It creates unhappy employees Supporting statement 1) It lowers employees morale. 2) It lowers employees motivation to work. Refutation 1) Although the policy will cause businesses to spend more time and resources in dealing with demanding customers, it will garner higher customer loyalty and expand the consumer base. 2) Despite that the policy may create unhappiness among employees, it is their job to ensure that customer satisfaction comes first above others.In todays competitive world, a business must always have the policy that the consumer is right because it does not only retain a companys image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. commercees must be aware that their consumers are the essence of their company. Without consumers, the business would cease to exist. The phrase, The customer is always right can be explained as the trading policy that states a companys keenness to be seen to put customers first (Martin, 1996). It was originally coined byHarry Gordon Self dischargege in 1909 and often used by businesses to convince customers that they will receive good service or convince employees to deliver good service. Many businesses argue that there are customers who are just plain malign and undue while others are mostly just pursuit ad vantage. However, in this current economic climate, companies cannot afford to neglect their customers wants and needs if they are planning to stay in business for the long term. Therefore, it makes perfect comprehend that the said policy encourages a companys growth condescension lowering employees morale and giving abrasive consumers an advantage. telephone linees which implement the policy will retain and strengthen their image and reputation, making them a step quicker at reaching their objectives and goals. James Kocsi (2006) says, To be competitive, you need to analyze what makes your company different from others in your industry. Pricing and quality are always the signalise factors, but do not overlook the value of customer service. Clearly, this shows that customer service means delivering satisfaction to all your clients even if they are wrong or irrational.In short, your consumers are always right and this meant making an modification to satisfy them even when your c ompany is not at fault. It helps minimize negative image of public relation being passed around when customers are unsatisfied with your product or services, avoid desertion by them and most ultimately, moreover your company from the complications of possible legal suits (Witzel, 2005). It is undeniable that higher profits are obtained in the long term by these businesses as well. Customers who have their complaints and suggestions attended efficiently are most likely to be your returning customers.The policy indirectly creates brand loyalty among them and they become your product ambassadors. In tease Halls (2009) view, engaging with unsatisfied customers and exceeding their expectations can frequently result in a positivistic business outcome from a potentially damaging situation. This can be done by sending a earn of apology or similar gestures to help solidify a positive impression in the customers eyes. Rombel (2004) points out that bad customer service can cost you a long -time client. He added that the customer despise is likely to tell everyone he knows about what happened to him.When a client becomes dissatisfied, you risk losing that business plus potential business if negative comments about your company are passed along. Witzel (2005) states that disgruntled consumers tend to defect to rival businesses. He suggests accept responsibility than to argue with customers where responsibility lies. This is due to the fact that there is exact profit earned and more damage being done disregardless of whom is at fault. Besides that, business will operate more effectively in the future upon having the policy that the customer is always right.Rather than fetching negative feedbacks as criticism, they should have the mindset that their customers are always right and use it for improvement to provide better products or services. Daud (2009) stated that pleasing customers is fundamental and it should be at the forefront of our minds when we work and gain ing new ones as the ultimate incentive for improving service. He further explains that shoppers read reviews preceding to making purchase decisions. Positive reviews are beneficial as a form of effective form of advertising while negative ones can be used as constructive criticism to fix weak areas. gibe to Morisson (2008),complaints usually come from loyal customers, rather than disloyal ones. He added that loyal customers tell you what is wrong in the hope that it will improve the situation, so that they do not have to defect to your competitors, and it gives your business a valuable opportunity to identify and fix problems, make amends and retain a possibly lost business. Granted, the policy that the customer is right is rattling to a businesss wellbeing but however, in reality, near customers are just more troubles than they are worth.There are multiplication where a customer is not always right, especially if your company begins to suffer from having a bad seed on your clien t list (Brodsky & Mitchell, 2007). According to Brodsky and Mitchell, living by the policy may cause businesses to overlook or excuse a customers bad behavior due to the need to satisfy any client that pays. These customers are usually your regular clients, but scorn attempts to rectify their dissatisfaction, they constantly complaint that you are not up to their expectations.This intelligibly gives abrasive customers an unfair advantage, and as a result, the company will need to compensate them in terms of monetary, refunds, exchanges and discounts which will all lead to a lower profitability. Besides that, repetition of similar incidents will happen if it is not dealt with in a proper way. For example, Brown (2009) argues that bad customers are a waste of time and resources because the costs of serving them will outweigh the benefits you will receive from them. Furthermore, businesses need to decide if they are to side with a emanding and unreasonable customer or their loyal emp loyee. The act of trying to please your customers, even if they are at wrong, will create unhappy employees and this will eventually lead to lower morale and less motivation to work. Forcing employees to deal with obnoxious, kafkaesque and abusive customers reduces morale (Brown, 2009). It gives employees a mentality that they are not valued by the company and they should not have any respect for the customers. She adds that, The time that you spend trying to satisfy the impossible customer decreases the benefits you can provide to the good ones.Your most demanding customers are not your profitable ones. Rewarding them reduces your resources without a return on investment. ING Direct, a finance institution, reported that there was a 45% of increase in profits between 2002 and 2003 when they started getting rid of overly demanding customers (Esfahani, 2004). Although the policy might cause a business to spend more time and resources in dealing with demanding customers, it has been proven that it garners higher customer loyalty and greatly expands consumer base.A survey conducted by Retail Council of Canada turn out that store loyalty increases dramatically when customers enjoy a great obtain experience. This is because of the high likelihood of returning customers and those who spread their great shopping experiences to others will help boost business sales (Retail Council of Canada, 2009). Kent (2004) points out that good customer service should be emphasised above all else, even when it comes to customers who may simply waste time with never-ending, pointless calls.He quoted that employees are sedulous to satisfy every customer and therefore, customer satisfaction comes first above all else. They should therefore be equipped with training programs to provide better services and deal with demanding customers effectively. In conclusion, the policy that the customer is right is a fundamental rule to all businesses because it retains a companys image and re putation, leads to higher profitability in the long term and helps the company to operate more efficiently in the future. Brown, P. B. , 2009. Know When to Fire a Customer. spick-and-span York Times, September 16. Avaliable from http//www. proquest. com/ Accessed on October 16, 2009 Daud, N. , 2009. The Power of Online Customer Feedback. operable from http//www. businesswings. co. uk/articles/The-power-of-online-customer-feedback Accessed on October 18, 2009 Esfahani, E. , 2004. How To impersonate Tough With Bad Customers. occupation 2. 0, 5, no. 9 52. Available from Business Source Premier. Accessed on October 16, 2009 Hall, J. , 2009. How To Deal With Customer Complaints and Profit. Real Business, internet Septenber 20.Available from http//www. realbusiness. co. uk/ give-and-take/sales-and-marketing/5692676/how-to-deal-with-customer-complaints-and-profit. thtml Accessed on October 15, 2009 Kent, S. , 2004. When is enough, enough? Personnel Today. Available from http//www. proquest. com/ Accessed on October 18, 2009 Kocsi, J. , 2006. What Makes You Different from the serenity? NJBIZ, September 4. no. 3610. Martin, G. , 1996-2009. The customer is always right. Available from http//www. phrases. org. uk/meanings/106700. html. Accessed on October 15, 2009 Morrison, R. , 2008.Spinning Straw Into GoldTurn Customer Feedback Into Business Success. Available from http//www. customerthink. com/article/spinning_straw_gold_turn_customer_feedback Accessed on October 18, 2009 Accessed on October 18, 2009 Rombel, A. , 2004. Who Says The Customer Is Always Right? Business Journal (Central New York) 18, no. 50 24. Available from Regional Business News Accessed on October 15, 2009 Witzel, M. , 2005. Keep your relationship with clients afloat. FT. com, January 30. Available from http//www. proquest. com/ Accessed on October 15, 2009